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award-winning TV presenter and journalist

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Aidy Smith || Official Website

Wine Guides & Knowledge

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It's Not Rocket Science: Give Your Customers A Choice And They Will Keep Coming Back

October 13, 2014 Adrian Smith

Customer Choice - a word full of fear for many companies. Truth is, if you want to advance, its crucial that you understand how to keep your customers happy, and that's exactly what I'll teach you today. Case Study Examples: Munchery, Optimind and Zappos.

Customer Advocacy - Why and How it's so IMPORTANT (Part II)

August 25, 2014 Adrian Smith

Part II of the "Customer Advocacy: How To Make Your Customers Do Your Marketing FOR YOU" Series. This week we look at how you can build CUSTOMER INVOLVEMENT.