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Sypped is the official website for wine and spirits journalist and personality, Adrian Smith. For your dose of wine, spirits, food and lifestyle inspiration, look no further!

Filtering by Tag: Customers

It's Not Rocket Science: Give Your Customers A Choice And They Will Keep Coming Back

Customer Choice - a word full of fear for many companies. Truth is, if you want to advance, its crucial that you understand how to keep your customers happy, and that's exactly what I'll teach you today. Case Study Examples: Munchery, Optimind and Zappos. 

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Customer Advocacy - Why and How it's so IMPORTANT (Part II)

Part II of the "Customer Advocacy: How To Make Your Customers Do Your Marketing FOR YOU" Series. This week we look at how you can build CUSTOMER INVOLVEMENT. 

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