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Sypped is the official website for wine and spirits journalist and personality, Adrian Smith. For your dose of wine, spirits, food and lifestyle inspiration, look no further!

Filtering by Tag: Customer Knowledge

It's Not Rocket Science: Give Your Customers A Choice And They Will Keep Coming Back

Customer Choice - a word full of fear for many companies. Truth is, if you want to advance, its crucial that you understand how to keep your customers happy, and that's exactly what I'll teach you today. Case Study Examples: Munchery, Optimind and Zappos. 

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Strategic Customer Advocacy - Why and How It's So IMPORTANT (Part III)

Part 3 of this Customer Advocacy Strategy Series. Today we focus on the sheer value of knowledge creation and how to embrace it from both customers and employees to influence Advocacy.

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Six key factors to successful customer service complaints.

There are six points you should ALWAYS take into consideration when making a complaint about a bad experience. Honestly, it makes the difference. 

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