AMAZON PRIME TO AIR “THE THREE DRINKERS DO SCOTCH”
New three-part series shakes up the whisky category
A new three-part series surrounding Scotch whisky invites Amazon Prime viewers to embark on an imbibing adventure with a trio of spirits enthusiasts. Set to air later in 2018, Colin Hampden-White, Helena Nicklin and Adrian (Aidy) Smith will take their global audience of over 120million viewers on a journey of discovery around Scotland, exploring the world of whisky through ‘edutainment.’
In “The Three Drinkers Do Scotch,” the trio of presenters will tap into an otherwise distant audience, while also staying relevant to those who already enjoy a dram.
Journalist, photographer and himself a Keeper of the Quaich, Colin Hampden-White explains: “By following our journey, our audience can absorb the flavours, culture and diversity of Scotland’s iconic spirit. We want people to feel inspired to try Scotch whisky – maybe for the first time, or perhaps they are already a fan looking for something new. This is the other side of the all-to-often snobbish and pretentious way in which drinks are communicated. Scotch has never before been promoted through entertainment on a digital platform as The Three Drinkers are doing so now.”
Helena Nicklin, wine and drinks presenter, author, writer and videographer, continues: “During filming, my intention is to get as close as possible to make the world of whisky - and drinks in general - less stuffy. Forget the swirling glasses and the lofty tasting notes. This show is fun and we want to teach through an entertaining travelogue in a way that appeals and makes sense to everyone.”
“Let’s face it, people like to explore new flavours, places and experiences,” continues wine and spirits columnist and drinks inspirer, Aidy Smith. “Now is the time to encourage younger and more inquisitive generations to get involved and excited about this industry. Drinks tend to all look the same on camera, but this is a subject that is so sexy in real life. So we asked ourselves: how can we take a world-famous spirit and inspire people? Our first three episodes are only the beginning.”
“The Three Drinkers Do Scotch” will be filmed in summer 2018 and air on Amazon Prime later in the year. Series 1 is already in partnership with Winerist – a global market leader for experiential tours and digital content in one of the fastest growing trends in travel: food and drink. With over 200 destinations worldwide, 3000+ experiences and a rapidly growing community of thirsty readers, Winerist provides inspirational drinks travel and content to those seeking an imbibing adventure.
Each of the three 30-minute episodes in series 1 will feature The Three Drinkers doing drinks differently – with big personalities, stunning landscapes, quirky visuals and humour. Available to over 120 million subscribers in the UK, USA, Japan and India*, this will be the largest drinks series on any platform. Series 2 is currently in creation.
*This program will continuously enter into new markets/countries as Amazon Prime expands its global reach.