What's Your Tipple?

(US) 415-799-8588 || (UK) 07801264542

Sypped is the official website for wine and spirits journalist and personality, Adrian Smith. For your dose of wine, spirits, food and lifestyle inspiration, look no further!



Adrian is a rapidly emerging personality and presenter in the wine and spirits industry, with a particular focus on the modern and explorative drinker. As the youngest drinks writer on the planet to have a column in a major international publication, he's doing his part to remove the BS and create the intrigue for discovery. Put bluntly, the wine industry has remained stagnant for way too long and it's about time an emphasis was placed on getting the younger and more inquisitive generations more involved and excited about the industry. Cutting through the bollocks, Adrian creates a fun and approachable mind-set to wine and spirits through his interactive guides, videos, ABC education, masterclasses and anti-snobbery approach. 

As the wine and spirits columnist for The Independent, alongside being at the helm of the world's #1 millennial drink-focused site (Drink Me) and official Brand Ambassador for Vivino (the world's #1 wine community), Adrian has a vibrant community of over 126 million thirsty readers each month. 


Adrian's current roles:

Head of Brand Partnerships for Winerist  (200,000 UVM)
Wine & Spirits Columnist for The Independent (100,000,000 UVM)
Presenter of The Three Drinkers Series on Amazon Prime
Global Columnist & Wine Education Expert for Vivino (25,000,000 Users)
Official UK Ambassador for Vivino (Overseeing 1.7 Million UK Users)
Wine Spokesperson/Ambassador for Miele Appliances
Founder, Wine Educator, Lover & Explorer for Sypped Consulting
Freelance Writer For A Number Of Publications